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It isn't just hard core and casual
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Poo Bear
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Pod Team


Joined: 14 Oct 2002
Posts: 4121
Location: Sheffield, UK



PostPosted: Fri Sep 01, 2006 5:06 pm    Post subject: It isn't just hard core and casual Reply with quote

http://newsroom.parksassociates.com/article_display.cfm?article_id=1055

They surveyed 2000 people and concluded there are actually six gaming groups:

* Power gamers represent 11 percent of the gamer market but account for 30 cents of every dollar spent on retail and online games.

* Social gamers enjoy gaming as a way to interact with friends.

* Leisure gamers spend 58 hours per month playing games but mainly on casual titles. Nevertheless they prefer challenging titles and show high interest in new gaming services.

* Dormant gamers love gaming but spend little time because of family, work, or school. They like to play with friends and family and prefer complex and challenging games.

* Incidental gamers lack motivation and play games mainly out of boredom. However, they spend more than 20 hours a month playing online games.

* Occasional gamers play puzzle, word, and board games almost exclusively.


The interesting bit is that the social, leisure and dormant groups aren't very well catered for currently, yet they account for 60% of gamers. A gap in the market?
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Inane



Joined: 06 Jul 2006
Posts: 173



PostPosted: Fri Sep 01, 2006 5:27 pm    Post subject: Reply with quote

Boredom is for those weak of mind Wink.

It should be noted that realizing this is the best way not to be bored, ever again.
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Sorrow



Joined: 16 Jan 2004
Posts: 146
Location: Australia



PostPosted: Sun Sep 03, 2006 6:48 am    Post subject: Reply with quote

Woo go power gamers!
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